Marketing a charity event doesn't have to be as dry as a fundraising spreadsheet. To ensure your event is a success, it’s crucial to connect with the right audience, craft a compelling message, and make it easy for people to engage (aka buying tickets or donate).

A good overall marketing strategy includes ads (print and online), social media, blogging, press releases AND marketing events. Over the last five years corporations have included live events into their marketing budgets as putting product in the hands of consumers or exposing them to service providers is the best way to sell and form loyal repeat customers.